As a result of years and years within the network marketing business, I’ve made so many wonderful friends along the way. Many of these friends remain in one MLM network or another and we discuss and compare our businesses, tools that we use, strategies that work and those that don’t. Generally we try to support and help each other grow our respective business.
What I’ve seen time and time again in the people who rely on their MLM business alone is that no matter what they do, no matter how hard they work, most of them never make any significant profits or even seem to break even. The sad truth is, over 97% of all MLM entrepreneurs fail without ever making a profit.
In order to understand why this happens to even the very self driven, hard working and motivated entrepreneur, we have to look at the history of network marketing and the MLM prospecting system. Years ago and for decades, MLM networks were the best thing going. Before the advent of the internet, new MLM millionaires were made every day. You see, there were only a few major networks that one had to choose from in those days.
Then… the internet fell on the MLM industry like an atomic bomb. Every day new networks are born online and the fight to win over the relative same number of leads is so heavily competitive that almost no one will be able to really succeed, not to mention keep their success over time. Without learning about the new network marketing world of today, you could actually work your butt of with the old MLM prospecting system without any other result than bringing in a few tiny checks.
To really make it… I believe my friend and mentor, Mr. Robert Kiyosaki hit the nail on the head when he, along with other industry experts, taught me about diversification. It is the MLM companies’ failure to provide a means of diversifying its members’ income opportunities that is at the root of the problem.
In my next post I’ll expand on the concept of diversification and how my current business model has me poised to becoming financially independent over the next year or two.
“If you do what you’ve always done, you’ll get what you’ve always gotten.” — Anthony Robbins